Long gone are the days when a website was a ‘nice to have’.
While websites used to be for a business, they now are the business in many cases; and therefore integral to the success or failure of your brand or campaign. If you don’t have a website, many would say you don’t exist.
Your website is the most powerful tool at your disposal, acting as a hub for all your marketing and sales efforts.
It’s often the biggest touchpoint you’ll have with your customers, new and existing, so every interaction in that user journey counts.
With that interaction, you will have a matter of seconds to make a good first impression. Your potential customers will instantly judge you on how quickly your website loads, how easy it is to navigate and whether you can provide the answers to their problems.
As WordPress specialists, we’re proud to build all our websites on WordPress, the industry leading open source Content Management System (CMS). ‘Open source’ means you’re not tied to us and you retain full control over the content of your website. It’s owned by you, and only you.
Website creation process.
Web design & user experience
The quality of User Experience (UX) can be make or break for a modern website. Websites don’t win customers by having the most flashy features. They win by providing a meaningful experience that values the user’s time and attention.
At the root of every great website experience is a firm foundation of commercial analysis and design-led thinking. We break down the design process into smaller steps with mood boards, wireframing and working prototypes. This helps you visualise the website and ensure it’s on-brand, covers all the messaging you want to communicate, allows the user to complete all the tasks you want them to do and lives up to your expectations.
Content strategy
‘Content is king’, but it’s often underestimated in the web creation process for the enormous task it can be. Daunting as that may be, we make it manageable by working around your capacity or budget for content. We can recommend copywriters from our list of preferred suppliers, who’ll work with us to make the process as ‘hands off’ for you as possible. That said, the best content starts with you, the team behind the business; you’ll know most about the value you deliver to your customers – we’ll just help you get that across in the most effective way.
Web development
A lot of hard work happens behind the scenes that our clients never see, but it’s vital to ensure the websites we build are technically robust, future-proof, SEO ready and entirely responsive – meaning they load quickly on mobiles as well as other devices (mobile first). Our team of in-house developers relish the constant advances in technology and are always looking for a new challenge to make the final product that much better.
Training
We put you in the driving seat by fully training you on how your website admin area works. Some clients prefer a ‘hands off’ approach, where they leave us to handle everything for them, while others like to retain control. Whatever your preference, we’ll discuss your access level needs early in the process, and either way we’ll provide training and documentation. You’ll be able to update your website content anytime, anywhere.
Website care plans and domains
If you host your website with us, you’ll receive a number of benefits intended to lighten the burden of maintaining an operational website. Your website will receive regular technical updates for WordPress and plugins, which are critical in keeping your site secure, fast and manageable. We’ll help with any minor changes such as amending content or adding a new product or service. You’ll get peace of mind from regular website backups, just in case.
Alternatively, if you’d prefer to host elsewhere, we can help you with the transfer to your chosen server.
Maintenance and support
A website isn’t at its best when it’s left to sit and gather dust. You’ll get the most from it you treat it as a working document, which is constantly evolving alongside your values and service offering. Google’s ranking algorithm (search engine results) prizes websites which are seen as ‘fresh’, and by that we mean updated regularly and always growing.
From building landing pages to adding features, we can discuss a monthly maintenance or one-off package that suits the work that needs to be done. We can also help with Search Engine Optimisation (SEO), AdWords, blog copywriting and other methods of promoting your website.
Website Case Studies.
Inzar, Joey and the rest of the team of at Insight have helped me to launch my new ecommerce business. Having had no previous experience/knowledge of launching my own website this was a daunting task!
- Dilesh Naran, From the Heart Gifts, Feb 2022
Insight has helped us from the original launch of our brand and have worked with our design team for over four years. The team are efficient and professional and we love how we can work collaboratively with them to grow our business.
- Peace & Blessings Team, Jan 2022
Inzar, Joey and the whole team at Insight are amazing. Insight built a new website for my company as well as a marketing plan, social media assets and paid Facebook ads.
- Gemma Worthington, FindaBiz Networking, Sep 2021
At Glenfield Electrical, we’ve used Insight for several years now. We’ve utilised a number of their services inlcuding web design, hosting, social & media management.
- Joe Allen-Houlder, Glenfield Electrical, Jun 2021
We have worked with Inzar and the Insight team for many years for a variety of services. Their quality of work is outstanding and has proven to help us grow our business.
- Sahib Singh, Calibre Insurance, Apr 2021
Working with Insight Consultancy has been a pleasure from the very outset. I was impressed by the sincerity, responsiveness and general approach of every single person I have been in contact with.
- Vernon Menezes, Go Green Driving Academy, Jan 2021
Brilliant service by all members of the team. They take a personal approach to all aspects of their business, and tackle each job with a positive attitude.
- Michelle Pye, English Couture Company, Jan 2021
I have been working with Inzar and his bright and talented team throughout the COVID situation. We have been developing a new website and concept.
- Roberto de Rienzo, DR Electrical, Jan 2021
We have been working with the Insight team for many years and have always found them to be very helpful and knowledgeable – would highly recommend they services for website development and online marketing.
- Rich Moore, Area51, Dec 2020
We have worked with Insight Consultancy team for the last 5 years. We have worked with each member of the team, they all have an amazing approach and are very customer focused. They have built our whole website and we have had a lot great feedback from our customers.
- Nandita Brahmbhatt, Indigos, Oct 2020
Great team at Insight, delivered nothing but exceptional service and are always at hand when you need them. The experience has been amazing and I wouldn’t hesitate to recommend them. They have been extremely professional, creative and great at understanding your business needs!
- Chirag Thankey, Imperial Wealth Advisory, Oct 2020
My personal experience with marketing has been a rollercoaster i was with a company who was awe full and a nightmare to deal with. But with Insight Consultancy my mind is at rest and my company has a great website and is being marketed in the right way.
- Kieron Edwards, K Edwards Building & Construction, Sep 2020
Worked with Insight to launch my online clothing website. They listened to the brief in terms of the demographics of our audience and what we wanted to achieve and reflected this in the website design and build.
- Akash Raja, Iconic Culture, Aug 2018
After our first application was refused, we were very disappointed with the outcome. However, due to the hard work and dedication of Insight Consultancy, we managed to get the refusal overturned, the application was approved.
- Neil Evans, CosyFloor, 2022
We are really pleased with the outcomes of our refreshed branding and the new website – it all looks and feels very fresh, modern and up-to-date. The feedback from both clients and staff has been extremely positive.
- Julie McGarrigle, Alsters Kelley, June 2022
We have been very happy with the service and quality of work from Inzar’s team, the attention to detail and the open and transparent discussions and advice.
- Joe Barrett, GSA, Sep 2022
I cannot say enough positive things about my experience with Insight.
I was introduced to Insight through work and have worked very closely with Inzar and his team on our company websites and management and we have had nothing short of a seamless, impeccable and professional service.
- Rani Sian, Muslim Council of Britain, Sep 2022
I highly recommend Insight Consultancy for website needs. Their customer-centric approach, professionalism, and commitment to quality are sure to benefit any organisation looking to enhance their digital presence.
- Mahboob Hussain, Al Noor, July 2023
Frequently Asked Questions.
We also do...
Let us take care of your website, so it can keep up with your business.
A great website should never stand still. As your business grows, your website needs to adapt, expand and perform at the same pace. That is why we continue to support many of our clients long after launch, providing the expertise and hands-on care needed to keep their online presence strong.
What you can rely on:
- Fast, secure hosting with domain and SSL options
- Ongoing content and layout changes managed by our team
- Technical updates, performance checks and optimisation
- Clear guidance when your website needs to evolve
- Local Leicester support from a friendly, multi-skilled agency
- Transparent communication and a long term partnership you can trust
Your website should grow with your business. We make sure it can.
