Project background
The founder of Imperial Wealth Advisory approached us to assist with the launch of a financial wealth start-up. We were asked to create the website, business stationery, marketing touchpoints and social media profile artwork.
Sector
Finance
Project Timeline
September 2018 - Present
Supported In
The challenge was to create a high-end luxury brand that would establish Imperial Wealth as the go-to company for clientele with a high net worth. The new identity therefore had to exude quality, with a regal look and feel.
Imperial Wealth’s target customers want to work with transparent and ethical companies which they can trust with their wealth – and we had to make sure the branding met that brief.
Our discoveries
Imperial Wealth’s web presence and branding needed to appeal to a wide audience, and especially an older market. The brand had to portray luxury and professionalism, but still be relevant in five to 10 years’ time. That means it needs to stand the test of time, while maintaining modernity.
Therefore, a clean and simple website, that is FCA compliant, was required.
We wanted to make sure the professionalism and experience of the owner was integral to the brand identity, without using the more ‘typical’ luxury brand symbols, such as crests, shields and crowns.
Our aim was to effectively communicate the client’s USP with a heritage feel that stood out from competitors.
How we helped
We developed a new core brand identity for Imperial Wealth with colours and designs that would become synonymous with the company’s professional, high-end offering.
We chose a classic colour palette to reflect the idea of wealth, with rich imperial blue perfectly paired with copper or gold for a contemporary twist. This included a signature pattern with a bar graph motif and a theme of financial growth.
The brand was reflected across a new WordPress brochure website and a full suite of luxury marketing materials, including letterheads, complimentary slips, business cards and a soft-touch brochure with gold foil.
The core brand is approachable and friendly rather than corporate in feel and has elements that can be easily changed as trends evolve, while maintaining the Imperial Wealth identity.
We also provided IT support and as a financial services company, Imperial Wealth’s website and emails required an even higher-level security than normal in order to comply with FCA regulations.
The results
Imperial Wealth was thrilled with the result and the business has gone from strength to strength. The client has had to employ additional people to help with the increased workload and has moved into bigger offices.
The business has also evolved a second arm, which required a whole new brand design that we were asked to create for them.
The website generates regular enquiries and we continue to provide new printed materials.
The future
Imperial Wealth is a great business with huge future growth potential and remains one of our ongoing customers. As Imperial Wealth’s outsourced digital partner, we regularly update the company’s website as part of our hosting service and print new materials as required. We also carry out ad-hoc work when needed to support the growth of the business.
Great team at Insight, delivered nothing but exceptional service and are always at hand when you need them. The experience has been amazing and I wouldn’t hesitate to recommend them. They have been extremely professional, creative and great at understanding your business needs!
- Chirag Thankey, Imperial Wealth Advisory, Oct 2020
