Is your website performing as well as it should?
If you’ve invested in a website, then you would hope it’s generating leads, working well for your web visitors and just generally helping to achieve growth for your business. If it isn’t, then it could be that something’s gone wrong, or improvements are needed.
Our web experts can optimise your existing website to make sure it’s working well for your business – and your customers – and that you’re not missing out on a trick.
For example, Google’s ranking algorithm just loves websites which are seen as ‘fresh’ – by that we mean regularly updated and growing. How does yours fare?
There are many things you can do to transform your website, including relatively simple ‘quick wins’ that could make the world of difference to your business.
We offer one-off or retainer packages, depending on what your needs are. Get in touch to find out more.
Website audits
With an in-depth audit of your website, our team of creative and technical experts can add real value to your business.
We’ll look at a variety of factors, including everything from user experience to SEO (search engine optimisation) and marketing opportunities. We’ll do this from a variety of perspectives and in a constructive and helpful way.
What could you be missing out on? We’ll take time to understand your business objectives and ensure your website is pulling its weight. Through user testing and analysis our experts will come up with a variety of changes you can make – and if you want us to, we’ll be happy to implement them for you where we can.
There’s no one size fits all approach – our recommendations will be focused purely on how we can improve your website and business. And pretty much any measures you take to improve your website and its usability will have the added bonus of helping your search rankings to boot.
Platform
What platform is your website on? Do you have access to it? Is it still the best one for you? It is worth regularly reviewing your website platform to make sure it’s still serving its purpose amid advances in technology and any changes in the requirements of your business and website.
Management
Is anyone looking after your website? You can never take your eye off the ball with a website. It has to be constantly managed and maintained. This is to make sure it’s performing well, achieving what it’s supposed to and above all, that it remains safe and protected against any digital threats.
Speed and performance
You have literally seconds before someone clicks away from your website if it’s unresponsive (for example, it doesn’t load from their smartphone) or too slow. Is yours fast enough? We’ll assess this for you and see if there are any technical optimisations to improve the speed.
GDPR compliance
Are you up to date with all the legal requirements around GDPR? Can you tell your ‘cookies’ from your custard creams? Did you know, for example, that you must seek permission from customers before you can email them? Don’t fall foul of the law – we can check your website for compliance.
SEO
Is your website coming up in searches? It doesn’t matter how good it is if people can’t find it organically. Just a few minor changes can make the world of difference where search engine optimisation is concerned. We can help you make lasting changes and improve your rankings.
Content
High quality content not only drives visitors to your website in the first place, but also helps keep them there. Are you providing the information your customers are looking for? Are you in touch with the questions they’re asking and the help they need? We’ll make sure you’re the ‘go to’ source in your industry.
User experience
If internet customers can’t find a function they expect to see, they’ll quickly look elsewhere. Making sure your website has the best possible functionality will put you ahead of your competition. Think enquiry forms, online bookings, mobile optimisation and much more.
Design and branding
Is your website branding bold and consistent? Does it accurately reflect what you do? In our audit we will also check the design of your website and whether it’s clear, easy to read and easy to navigate for your customers.
Marketing opportunities
A great website is just one piece of the puzzle. To maximise your chances of meaningful engagement with customers and potential customers, it needs to be supported by an effective digital strategy. Our marketing experts will share all their skills and knowledge to maximise your online presence.
Security
Search engines place a great deal of importance on website security – as do consumers. Your website – and therefore your business – will suffer if it doesn’t have the appropriate SSL (Secure Sockets Layer) certificate in place. What level of security does your website offer? We can test this.
Accessibility
Accessibility means making sure your website can be used by as many people as possible, including those with impaired vision or hearing, motor difficulties and learning difficulties. This depends on factors such as colour contrast, screen optimisation and legibility. How accessible is your website?
