It's time to upgrade to Google Analytics 4.
Google Analytics 4 (GA4) is the latest version of Google’s powerful analytics platform, and it offers a range of new features and capabilities that can help you gain a deeper understanding of your website visitors and their behaviour.
With our expert help, you can easily migrate from Universal Analytics to Google Analytics 4 and start taking advantage of its many benefits.
What’s new about Google Analytics 4?
Google has redesigned its software around what’s most useful to business owners and marketers like ourselves. The internet has progressed a great deal in just a few years and therefore, the demands from website owners and users have changed.
Over the years, Analytics has had to adapt to a changing landscape so it’s about time for a new development.
As a team, we’ve been utilising GA4 on our current clients to find out what it has to offer, so here are a few of the biggest developments.
- Page views vs events
- Cross-device tracking
- AI Insights
- Privacy
Can Insight help me with my Google Analytics?
If dealing with the technical side of your website is not your cup of tea, or you just don’t want the headache of tracking codes, logins and statistics, then we’re here to help. Our migration services are designed to assist small businesses with this transition.
We’re happy to answer any questions you have about our migration services or help you to track down a missing analytics account.
Choose a package that’s right for you.
Prices start from just £425 + VAT.
Installation Only
The minimum required for all business is installation of a GA4 property onto your website, and we advise installation through Google Tag Manager to ensure cookie management is compliant.
- Auditing of account user access for any Google products (GA, GTM, GSC)
- Creation of GA4 Property & Data Stream
- Setup of GTM on website
- Installation of GA4 through GTM
- Implementation of cookie compliance for any additional tags
Basic Optimisation
Without direct optimisation, the data in GA4 will not be accurate or necessarily useful for reporting purposes, so it is our strong recommendation to undertake some optimisation.
- GA4 configuration for optimised data (including increasing data retention to 14 months rather than 2 months)
- Bespoke measurement strategy for event and conversion tracking (could include tracking setup for form submissions, email/phone clicks, outbound clicks, site search queries, file downloads, video tracking, and for ecommerce websites, add to basket, checkout tracking and sales revenue)
- Audiences for future remarketing
- Integration with Google Search Console, Merchant Centre and Google Ads (where applicable)
- Testing of data post-optimisation for 3 months
- Optimisation Report that outlines all the work undertaken by our team
Bespoke Requirements
Additionally, we may consider some other factors which would require further discussion and quoting separately.
- Creation of a Looker Studio dashboard (previously Data Studio) with GA4 data
- Blending of historic UA data and new GA4 data in a reporting dashboard
- Integration with WordPress user database (User ID parameter) for user-base reporting
- Tracking of website-specific parameters to collect data such as product attributes, post tags etc
- Warehousing of UA data (it is unclear from Google if UA will deleted at a future point)
- Cross-domain tracking
- Custom integrations
After a year of continued growth, Air Data Systems had decided to appoint a digital agency partner to work closely with our marketing team to help us achieve our ambitious growth targets and long-term objectives across all digital channels.
- Mark Currass, Air Data Systems, Nov 2021
I cannot say enough positive things about my experience with Insight.
I was introduced to Insight through work and have worked very closely with Inzar and his team on our company websites and management and we have had nothing short of a seamless, impeccable and professional service.
- Rani Sian, Muslim Council of Britain, Sep 2022
I have been working with Inzar and his bright and talented team throughout the COVID situation. We have been developing a new website and concept.
- Roberto de Rienzo, DR Electrical, Jan 2021
Insight Consultancy is a huge contributor to our marketing success, and I’m proud to say they have been for several years. I really value consistent creative and strategic insight delivered by people who manifestly care about our business, and they keep our output fresh and on point.
- Andy McGarrick, Northwood Leicester, July 2022
At Glenfield Electrical, we’ve used Insight for several years now. We’ve utilised a number of their services inlcuding web design, hosting, social & media management.
- Joe Allen-Houlder, Glenfield Electrical, Jun 2021
We also do...
