Paid Advertising Experts.
Your ideal customer is out there just waiting for you to find them – and we’re experts in helping you make those connections.
With so much content competing for your customers’ limited time and attention, you have to work extra hard to stand out.
The beauty of digital advertising and content marketing is that you can now speak directly to your ideal customer with the tailor-made information they want to receive.
Let us help you determine the most effective way to capture the attention of your audience.
We offer:
- Google Advertising, including shopping ads, search ads and display ads.
- Social Media Advertising, including Facebook, Instagram and LinkedIn.
- Remarketing, across a variety of platforms.
- Google data studio live reporting.
Get in touch today for a no obligation chat.
If social media content is waving at someone to catch their attention in a crowd, online advertising is calling their name and leading them by the hand to your business.
We’ll help you determine where your money is best invested for maximum results.
Paid digital advertising is incredibly effective as a form of marketing and, if implemented with a bit of thought and know-how, is guaranteed to deliver a direct return on your marketing investment.
A digital advertising strategy works hand in hand with your social media to generate leads using methods such as Google Ads (aka pay per click or PPC) on search engines and sponsored adverts on Facebook, Instagram, Twitter and LinkedIn.
Reach your ideal customer
Your ideal customer is out there just waiting for you to find them – and we’re experts in helping you make those connections.
With so much content competing for your customers’ limited time and attention, you have to work extra hard to stand out.
The beauty of digital advertising and content marketing is that you can now speak directly to your ideal customer with the tailor-made information they want to receive.
Your ideal customer is out there just waiting for you to find them – and we’re experts in helping you make those connections.
There are various tools we can use to target your B2B or B2C customers.
Advertising channels
Google advertising
Want to guarantee ranking in search engines? Google ads is how you can make that happen. It’s estimated that Google processes more than 70,000 searches per second – that’s a lot of traffic that could potentially be taking a detour to your website.
Paid search guarantees that your business comes up when people are looking for the services you provide. You can target the exact keywords your audience is using and link them to specific landing pages with the products they’re looking for.
Social media advertising
Small businesses can’t rely on brand awareness alone. To really make an impact, your social media activity needs to be supported by some paid media campaigns. Our bespoke framework of brand awareness and lead generation is designed to get you the maximum results for your investment.
Social advertising enables you to get your business in front of the exact people you’re targeting. Through clever segmentation tools, you can make sure your adverts appear in the newsfeeds of very specific groups.
Remarketing
Remarketing is targeting that ‘low-hanging fruit’ of people who have already been looking for the products or services you have to offer.
They could have visited a website, followed a similar business on social media, filled in a contact form, met you at an event, abandoned a basket on your e-commerce site, or even used your business before. Remarketing enables you to find these ‘warm’ leads and give them that final nudge they need to buy from you.
Other channels
There’s no one-size fits all approach when it comes to your online advertising strategy. What works for one sector might not work for another. It’s all about identifying the channels which work best for you and coming up with a clear and easy to follow strategy, designed specifically for your business.
We work together with you as part of your dedicated and extended team on the bespoke plan to suit your needs and meet your objectives.
Marketing Case Studies.
Insight Consultancy is a huge contributor to our marketing success, and I’m proud to say they have been for several years. I really value consistent creative and strategic insight delivered by people who manifestly care about our business, and they keep our output fresh and on point.
- Andy McGarrick, Northwood Leicester, July 2022
Fantastic company run by true professionals, pleasure to deal with, never disappoint. Highly recommend!!
- Gosia Prazeniak, Northwood Leicester, July 2022
I must say I was thoroughly impressed with their Professionalism and delivery of the task at hand and also they have proved value for money. Things are still at an early stage for me but I am hopeful that our relationship can continue way into the future and will be mutually beneficial.
Hopefully they can help and serve other honest businesses that are looking to improve their image.
- Dr Kamrul Hasan, Harley Medical, September 2023
