About - Insight Consultancy - Web & Digital Marketing Agency

Your out-sourced digital partners.

Based in the heart of Leicester, Insight Consultancy is a full service digital agency with 10 years’ worth of knowledge, experience and passion in helping businesses innovate and grow.

We’re trusted advisors and partners to a range of businesses across a variety of sectors, local and national, big and small. We treat your business as if it were our own to help you unlock your potential, spot opportunities and gain competitive edge.

We deliver a tailored service in the core areas of website management, marketing, branding and business development consultancy. Unlike traditional marketing and web design agencies, we work on your business as a whole, which means you can focus on your day to day knowing that your digital strategy is not only taken care of, but working towards the overall goals of your business.

Whether you’re at day zero in your business journey or an established brand, we can provide the strategic and creative support in every aspect of growth and development. Using a combination of left and right brain thinking, our team thrives at the intersection of strategy, technology and creativity.

We recognise that most small to medium businesses (SMEs) need a partner who can provide both long term direction, as well as managing the day to day. At Insight, we can take care of everything for you.

How we do things.

The first step we take is to get to know your potential customer; discover what is most important to them.

Understanding the context behind your goals is important to us. We appreciate the knowledge you and your team have on your industry, audience and service offering, and combine this with our own expertise and the research we conduct. The discovery time spent at the beginning of the project is central to the entire Insight process. The comprehensive understanding of your audience becomes the authority that gives us context and direction in the work we do for you.

Armed with our research findings, we form an operational plan to uncover the opportunities available.

We take a holistic approach, looking at your business from all angles. Our multi-disciplinary team of creative and strategic thinkers will put their heads together to generate unique ideas and develop a winning strategy that’s just for you. Every client, project and target market is unique, which is why we focus on distilling your offering into a succinct, bespoke solution. Our aim is to ensure you’re ideally placed to take advantage of all opportunities available to you.

We treat your business with the same due care and attention as we would if it were one of our own.

Now that we understand your business inside and out, it’s time to see our strategy through. Our approach applies creativity and strategic thinking in equal measures. We work in close collaboration with you and your in-house team, because the best outcomes happen when we’re all on the same page. It’s our job to simplify the complex process, by guiding you through each phase of the journey. Teamwork is one of the most vital parts of our culture.

While we are confident in our methodologies and processes, we know when it’s time to pivot and try something new.

It isn’t ‘one size fits all’ in business, and the advantage of our small team is that we can quickly change approach, if we feel it’s the right thing to do. We don’t claim to know all the answers. At key stages in the project, we’ll review our progress so far and constantly check we’re going in the right direction. This stage is hugely data driven, with pre-determined Key Performance Indicators (KPIs) in place to measure the effectiveness of our work.

This is the best bit. We’ve built up momentum, and now you can reap the rewards.

As your business grows, naturally so will your marketing and branding strategies. We’re with you every step of the way, ready to help with growing pains to ensure your growth is sustainable and manageable. At some stage, it might be time to take your marketing in-house. This is the ultimate goal for many of our clients, and we celebrate this, because there’s always somewhere we can still lend a hand.

Our values.

Transparent

First and foremost, our priority is to maintain a harmonious partnership with you by being open, honest and straightforward. This goes for every phase of our process, from estimates, to contracts, to tech and beyond. There’s a lot of jargon in our industry, and we can help to break this down and guide you through the complex process.

Future Forward

We recognise that your objectives may change as time progresses, and technology rapidly advances. We keep this in mind by designing your website, marketing or brand to be as future-proof as possible. We’ve found that it’s often best to keep things simple and agile, because you shouldn’t have to start from scratch if there’s a change in direction.

Customer Centered

We always start with the customer and work backwards. This goes for our own service to you, as well as the service we provide to your target audience on your behalf. We see it from the client’s point of view, maintaining a two-way dialogue at all times, whilst keeping our fresh perspective and objectivity.

Holistic

Although you may initially come to us for a website, brand design or marketing, we won’t look at this project in isolation. It’s all of the moving parts in a business that need to be considered, so that everything can work in harmony. We don’t overlook anything.

An insightful team.

Our team is selected for their passion, expertise and perspective, and we make up quite a mixed bunch. We’re a small team consisting of multi-disciplinary skills in business, branding, design, social media, web development, user experience and marketing.

Someone is always on hand to answer a question, find a document or brainstorm an idea with you. Every project is spearheaded by our leadership team, who have an eye on everything that goes on.

We thrive when there’s a creative problem to solve, and we’re always looking for new voices to join our team.

Left brain thinking

The left-brained members of our team are mostly analytical and methodical in their approach and tend to prefer logic, maths, sequencing and linear thinking.

Right brain thinking

The more creative, artistic among the team are right-brained thinkers. They have a more visual way of thinking and are more imaginative, holistic and intuitive in their approach.