When successfully executed, social media can be a real game changer for your business – and if you’re not in the mix, you’re probably missing out to your competition.
People have come to expect a social media presence as a minimum marketing requirement from the companies they interact with.
It allows you to show a more personal side to your business and build the more meaningful relationships that will encourage customers to choose you – and to keep on choosing you.
Social media is incredibly versatile and can help you achieve many of your business goals, such as reaching the exact customers you want to target, generating leads and raising brand awareness.
The downside is that as a small business, you might be struggling to find the time to run a successful social media strategy.
But don’t worry. There are many tools at your disposal that can help you get maximum results for minimum effort. Our social media marketing consultants can help you identify which channels will work best for you, get you set up with the best scheduling tools and software – and help you manage it. You can have as much or as little social media support from our team as you need.
Social media strategy.
Putting the ‘social’ in social media to build your brand and win customers.
Did you know your potential customers have to see your brand SEVEN times before they seriously start considering buying from you? Social media is key to raising your profile and getting you to that seven as fast as possible.
A successful social media strategy relies on creative campaigns and consistency. You can’t just post the odd update and expect the sales to flood in. While social media easily has the potential to transform your business, you need a strategy to make sure that all your activity is working towards a bigger goal.
The key is to identify your main objectives, determine the best routes to market and create your strategy based on inspiring and engaging campaigns which will achieve those objectives.
Social media audit
Is your current social media activity getting you the desired results? What are your buyer personas? Are you being seen by the right people? Our objective and expert audit team will help make sure you’re on the right track.
Competitor analysis
Do you know what your competitors are doing and how they fare on social media? Through our market research, we will analyse the current market and identify areas where you can be taking advantage and standing out.
Influencer marketing
Social media is all about establishing your brand as the ‘go to’ trusted voice in your industry. We can help you become that authoritative presence through collaboration with other industry influencers.
Integrated approach
Social media is most effective when delivered as part of an integrated marketing campaign or strategy. This means using a variety of effective methods and ensuring they are all working in harmony.
Social media content creation
Creating the compelling content strategy that will make your brand stand out.
A successful social media strategy depends entirely on compelling and engaging content. Our creative digital marketing team can help you produce the interesting, fun and informative content that will come to define your online persona – and attract customers.
This means designing consistent, but unique and engaging content for the various channels and audiences you want to target. With us as part of your team, you need never worry about your next social media post again – we’ll help you work on your monthly content schedule in advance so you’re always ahead of the game.
We’ll also make sure this content works hand in hand with your e-commerce sites to generate leads and deliver return on investment.
Social ads
Boost your efforts with some well-placed social ads to target your ideal customers and drive them towards your website.
Photography
Bring your brand to life with bespoke photography that showcases the individuality of your business.
Videography
Video is one of the fastest growing mediums on the internet and is a vital tool in standing out from a packed news feed.
Interactive content
It’s crucial to remember the ‘social’ part of social media. We will help you interact and engage with audiences through bespoke polls, competitions and posts.
Informative content
Keep your content fresh and engaging with a mixture of infographics, motion graphics, animation, client case studies, testimonials, email marketing and much more.
Design
We are a team of many talents and work together to bring you the quality and style innovation that will set you apart from the competition.
Reputation management
Managing reputation represents a huge opportunity to showcase your excellent customer service.
The other side to social media is all about reputation management. If you do it well, this actually represents a huge opportunity to showcase your excellent customer service. Social media is great for satisfying your customers, but this all depends on timely, well-considered responses and a consistent tone of voice. Facebook even measures response times as a key metric for business pages.
We understand this can be hard for busy small business owners, but we have various tools at our disposal to help with this, including automation.
Embracing social for the future.
Social media reporting
Without decent social media reporting and analysis, you risk wasting precious time on something that’s just not working for you. We track key metrics to see what’s successful and what isn’t. With our social media monitoring, we can help you determine the type of content that works best, when to share it and where to focus your activity.
We constantly review this with you in a continuous cycle of improvement to ensure our combined efforts are always achieving the desired results. If we’re taking care of your social media, then we’ll have a monthly catch up with you to see where we are and where we’re headed.
Social media training
If you’re ready to take some, or all, of your social media marketing activity in-house, you won’t be on your own. We offer bespoke training sessions in which we’ll share our knowledge, expertise and top tips with your teams.
Even after training, we tend to stay involved with most of our clients in some capacity, usually working on new, more innovative strategies and techniques while they confidently execute the day-to-day management.
Inzar, Joey and the rest of the team of at Insight have helped me to launch my new ecommerce business. Having had no previous experience/knowledge of launching my own website this was a daunting task!
- Dilesh Naran, From the Heart Gifts, Feb 2022
Inzar, Joey and the whole team at Insight are amazing. Insight built a new website for my company as well as a marketing plan, social media assets and paid Facebook ads.
- Gemma Worthington, FindaBiz Networking, Sep 2021
I have been working with Inzar and his bright and talented team throughout the COVID situation. We have been developing a new website and concept.
- Roberto de Rienzo, DR Electrical, Jan 2021
We have worked with Insight Consultancy team for the last 5 years. We have worked with each member of the team, they all have an amazing approach and are very customer focused. They have built our whole website and we have had a lot great feedback from our customers.
- Nandita Brahmbhatt, Indigos, Oct 2020
After our first application was refused, we were very disappointed with the outcome. However, due to the hard work and dedication of Insight Consultancy, we managed to get the refusal overturned, the application was approved.
- Neil Evans, CosyFloor, 2022
We are really pleased with the outcomes of our refreshed branding and the new website – it all looks and feels very fresh, modern and up-to-date. The feedback from both clients and staff has been extremely positive.
- Julie McGarrigle, Alsters Kelley, June 2022
Insight Consultancy is a huge contributor to our marketing success, and I’m proud to say they have been for several years. I really value consistent creative and strategic insight delivered by people who manifestly care about our business, and they keep our output fresh and on point.
- Andy McGarrick, Northwood Leicester, July 2022
Fantastic company run by true professionals, pleasure to deal with, never disappoint. Highly recommend!!
- Gosia Prazeniak, Northwood Leicester, July 2022
Such a great team. They have taken on our marketing and website hosting recently and they have been amazing. Their support has been brilliant be able to get in contact with them has been so easy and they have such a wide knowledge base in all areas there is always someone to answer you questions.
- Rosie's Childrenswear, January 2023
Amazing company, not only helped grow and improve our social media but the team is great!
- Deyal Gill, Kings Real Estate, January 2023
