Muslim Council of Britain (MCB) came to us with an out-of-date website that needed both organising and consolidating. It was imperative that the new website supported MCB’s ambitious goals and reflected its position as a modern, dynamic organisation.
Sector
Charity
Supported In
MCB is a charity that offers a representative voice for issues that impact Muslim communities, bringing different faith groups together to create an inclusive, modern Britain.
MCB came to us for support to modernise their website and clearly display the wealth of content that they offer on their website to their multiple audiences. This included press releases, informative resources, news, events and much more.
The website redevelopment was part of a broader strategy to define MCB’s role within the British Muslim community.
The Challenges.
The Muslim Council of Britain’s (MCB) website redevelopment came with several key challenges.
Multiple Audiences
One of the primary issues was balancing multiple audiences—including affiliates, the British Muslim community, policymakers, and the media—ensuring each had a clear user journey without overshadowing the others.
Fragmented Ecosystem
Additionally, MCB’s digital ecosystem was fragmented, with various domains, content management systems, and email platforms requiring consolidation. The organisation also needed a cohesive approach to portraying its impact, measuring and communicating its influence effectively.
User Journey
As a charity, MCB’s donation journey was critical for sustainability, requiring a seamless user experience. Moreover, several spin-off projects operated their own websites, necessitating a well-structured brand hierarchy and site architecture.
Security
Security was another major concern. Given the sensitive nature of MCB’s work and the wider political climate, the new website needed to be highly secure. Post-launch, the MCB team had to manage content efficiently despite multiple contributors.
Crisis Management
Additionally, the website had to support crisis management by enabling rapid content updates in response to news and policy changes. Finally, stakeholder management—both internal and external—was essential to ensure all perspectives were considered while maintaining a unified strategy.
How We Helped.
We began with an analytics report to understand user behaviour and align the website strategy with MCB’s goals. This data-driven approach informed the structure, design, and functionality of the new site.
We created a modern, user-friendly website with a clear user journey for each audience segment, ensuring intuitive navigation with well-structured menus and sitemaps. A key consideration was the donation system, designed to be seamless and user-friendly to support MCB’s financial sustainability.
To future-proof the website, we built it on flexible, modular components, enabling MCB’s team to add content quickly without needing developer input while ensuring brand consistency. The content was also reorganised using broader topics and tags, allowing different formats such as news, events, and campaigns to be linked under the same themes, improving SEO and user discoverability.
Security was prioritised, ensuring the site could handle sensitive content in a high-risk political climate. Lastly, we developed a streamlined content management system, allowing MCB’s team to respond quickly to crises and news updates while also improving stakeholder communication and internal workflow efficiencies.
The Results.
The redevelopment of the MCB website has come with positive feedback from both the client and their customers. Feedback has highlighted how intuitive the new website is and how straightforward the donation system has become in comparison to the old website. Further improvements will continue to be implemented as they are identified, ensuring that the website is constantly evolving.
All audiences have said that the content most relevant to them is easy to locate and browse.
Website sessions, in particular, engaged sessions, and average session duration have all increased greatly, cementing the fact that the website is not only engaging all the different audiences but providing a seamless user journey for them.
The client is very happy with their redeveloped website that reflects their position as a modern, dynamic organisation.
Sessions increased by
49.3%
Engaged sessions increased by
77.1%
Session duration increased by
6%
The Future.
Our partnership with MCB continues as we host and maintain the website, ensuring it stays fast, reliable and secure. We also continue to support with content upload on the website for the multiple audiences.
