Leicester MediSpa reached out to us in late 2023 for support in launching their brand new business; a luxury Health and Wellness Medispa clinic in Oadby, Leicester.
Sector
Health and Wellness
Project Timeline
Nov 2023 - May 2024
Supported In
Leicester MediSpa offers a range of advanced, industry-leading aesthetic, laser, injectable, and wellness treatments. Notably, it was the first of its kind in the Leicester area to introduce a whole body Cryotherapy chamber. Situated in the town of Oadby, Leicester MediSpa aimed to become the go to Health and Wellness clinic not only locally but throughout the city of Leicester and the wider county.
Our primary challenge was to build significant brand awareness and generate hype ahead of the launch event scheduled for the 2nd March 2024. To achieve this, we implemented a robust brand awareness campaign encompassing paid and organic social media marketing, print work, PR, and event marketing strategies. With Leicester MediSpa busy renovating and preparing their new facility, our focus was on establishing their digital presence and name in the market.
The goal was clear: to ensure that when their doors opened, the local community was already buzzing with anticipation and excitement about the opening of Leicester MediSpa, ready to experience their cutting-edge treatments and wellness services.
The Challenges.
Brand New Business
Establishing Leicester MediSpa as the go-to place for health and wellness came with its own set of challenges. As a new brand in a competitive market, we faced the task of building the brand from the ground up. Starting from scratch meant not only launching new social media accounts and growing an audience without the advantage of existing reviews or history but also creating and growing a database of valuable contacts.
How we helped.
Following initial meetings with Leicester MediSpa, we set about establishing their online presence, creating and optimising social media accounts and their Google My Business profile. Then, we began implementing key event marketing strategies to build awareness and anticipation for the launch.
- Paid and Organic Social Media Marketing: To achieve growth and to build a loyal follower base, we implemented strategies to boost brand awareness on social media. We posted video reels which increased our reach, followed relevant accounts and local businesses, and created posts to directly speak to the target audience. Teaser videos and behind-the-scenes posts about the launch, including updates of the renovations journey, engaged the audience and encouraged them to follow along.
- Print Marketing: To spread the word about the launch event within the local community, we designed A5 flyers to be distributed. These materials promoted the event and included a 10% off first treatment offer to encourage attendance.
- PR Initiatives: We invited Rosemarie Adams, Mayor of Oadby and Wigston Council, who attended on the day to celebrate the official launch. A press release was also produced and sent to the local media to maximise coverage.
- Influencer Marketing and Collaborations: We partnered with a local tennis club, placing print advertisements on their premises to boost brand awareness. We also planned multiple PR days for local influencers to attend the clinic prior to the launch to promote the new space to their followers for further exposure.
The results.
In the weeks leading up to the launch of Leicester MediSpa, our efforts to build brand awareness and generate excitement paid off significantly.
Our social media campaigns saw remarkable growth, particularly on Instagram, which became our primary platform for engaging with the local community. From a brand new account with 0 followers in December 2023, to 270 followers by early February 2024, before MediSpa had even launched. As we increased our marketing efforts before the launch, followers surged to 529 in just one month by early March. This growth was accompanied by a notable rise in messages, likes, and impressions, indicating that our content was resonating with the audience.
On the ground, Leicester MediSpa had successfully completed the renovation and setup of their new luxury facility. Premium goodie bags were assembled and delicious food and drinks were arranged for the launch day. Our print marketing efforts effectively reached the community, drawing in both locals and residents from surrounding towns and villages.
The launch day itself was a resounding success; the clinic was abuzz with activity as guests toured the facility and met the team. There was food, drinks, live demonstrations, and free trials of the services. To capture the enthusiasm of attendees and build the database, a giveaway competition was organised for the day, offering a free HydraFacial to one lucky participant. This initiative not only added value for visitors but also facilitated engagement with potential clients and expanded reach.
Leicester MediSpa received a lot of positive feedback on the clinic and the services available, and a good number of attendees booked appointments on the day. Many visitors also shared videos and images of the clinic on their social media accounts which further helped increase brand awareness.
- From February 2024 to March 2024 96% increase in followers (lead up to event)
- 1000 views on average per video reel (throughout time period they were a client)
The future.
Following the successful launch of Leicester MediSpa, our focus shifted to maintaining the momentum and driving continued growth for the clinic. We embarked on a series of targeted marketing initiatives designed to convert initial interest into lasting client relationships and further enhance the clinic’s brand presence.
Collaborations with local influencers helped amplify the clinic’s reach as did the strategic Google Ads campaigns we implemented to capture high-intent search traffic and drive bookings. Our social media efforts remained focused on increasing brand awareness, featuring regular giveaways, exclusive promotions, and engaging content to keep the audience excited and involved.
Leicester MediSpa continues to grow and expand its service offerings. The clinic has solidified its position and remains poised for further success, continually delivering exceptional value and service.
